Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. There are many reasons why you would want to use local SEO but the biggest one is that it helps you tap into markets that are less competitive and highly responsive. Irrespective of the type of business you run, you can always take advantage of local SEO because you will always have clients in your local area. This will help you obtain better prospects that are more targeted while expanding your business in a new direction. In this article, we will be analyzing three vital local SEO tactics that will help you rank in your targeted area for the keywords you choose.
Right off the bat, when you're done reading this article, you'll need make your business profile with the three major search engines. That's right; all you need to do is simply login into Google Places, Yahoo! Local and as well as Bing Local, and just go through the verification process with a phone call or have a post card mailed to you so that your address is verified. Compared to the millions of offline businesses, there are very few profiles listed on the search engines, and that suggests people may not be aware of this. Missing out on local search traffic is a big loss to local businesses, which is why you shouldn't ignore it and initiate the process right away.
You'll find that local directories won't approve if you submit your business more than once to them. If you do have multiple locations for your business, then you can create multiple landing pages, etc. Even though you're not allowed to have more than one local listing, you definitely can have more than one location for your business. So each of the locations should link back to a page on your site where you can find all the necessary information about that particular location and also the offer. You shouldn't make the mistake of sending both of your local listings to the same landing page.
Last but not the least; one of the of the key reasons why people fail with local SEO is because they don't take care of little things that may boost their chances of success. You shouldn't make that mistake, especially if you want to see long term success. Get out and help the people where you live in some meaningful way, and that will make people aware of who you are. You never know what will happen with things, and you can actually become quite well known like that. The best approach to this is simply to create a plan of attack as far as who you want to know about you in your local area. This is how your products and services will be able to reach all those users in your niche. When more people know who you are, and they pay a visit to your business website; all that traffic helps your rankings with PR.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. This type of local SEO has multiple benefits one of which being that you don't have to compete against sites from all over the world which makes ranking easier.